Seyed Abbas Heydari
Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Targeted Marketing in Herbal Medicine; Application for Grounded Theory and K- Mean Algorithm
One of the major industries to meet the expansion goals in human, social, and economic aspects is herbal medicine. Marketing department, producers, and entrepreneurs play an important role in applying potentials in this industry, but, as herbal medicine scholars argue, herbal medicine market share in Iran is less than 4 percent. This might be due to neglecting executive targeted marketing. The ...
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