Seyed Najmoddin Mosavi
Department of Management, Yasooj Branch, Islamic Azad University, Yasooj, Iran
[ 1 ] - Designing the Attitude toward Advertising Model through Mobile Social Networks
The aim of this research is to help advance a better understanding of digital advertising innovation adoption, consumer acceptance of customized advertising, and the influence of customized advertising on product purchase intent via a mobile social network. To this end, two types of questionnaires, including an open questionnaire filled up by 16 experts and university professors was designed to...
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