Sina Nematizadeh

[ 1 ] - Optimal Use of Social Media From the Perspective of Brand Equity in Startups with a Data Approach

The purpose of this study is to identify the effective factors of optimal use of social media in the brand equity of startup companies. To this end, the researcher collected the required data using snowball sampling, protocol design, and exploratory interviews with sixteen university experts, the industry in this field, and senior managers of accelerator companies and startups. Maxqda 18 softwa...