etezad, fatemeh sadat

[ 1 ] - Investigating the effect of customer relationship management on brand development in Iran's handmade carpet industry- art (study Case: Tehran and Isfahan Provinces)

New ways of marketing in world trade led to a position that customers are the market drivers. So it is necessary that new ways of marketing to be used in the trade of traditional and valuable Iranian goods. In the world of handmade carpet business, the word sale should not be used. Handmade carpets should be marketed, meaning a permanent relationship in the interest of customers. In this regard...