amiri sardari, zohreh

[ 1 ] - investigate and Classify the Most Important Effective Components of P7 Marketing Mix on Demand for handmade Carpets (Case Study of Sistan Handmade Carpets)

Sistan's handmade carpet is a legacy left from authentic Iranian culture and tradition which is now in decline. The decline in sale has lead to reduction in production of these carpets. The purpose of this study is investigating the status of the marketing process based on the 7P model (product, price, place, promotion, people, process, physical evidence) in Sistan handmade carpet industry. Thi...