hamidi, mehrzad

[ 1 ] - The Relationship Model of Brand Personality of Sportswear with Brand Commitment, Loyalty and Trust

 Brand Personality is indeed a kind of behavior and speech of a brand. It means assigning personality traits and characters to the brand in order to achieve differentiation. The aim of the present study was to develop a model of relationship between the brand personality of sportswear and brand commitment, loyalty and trust. This study was applied in terms of objectives and descriptive-survey i...