Aligholi, Mansoureh
Associate Professor, Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran
[ 1 ] - Factors Affecting Online Communication Due to Social Networks on Loyalty of Tourism Services Customers (Case Study: District 22 of Tehran)
Today, the Internet and virtual networks have become a major part of many peoplechr(chr('39')39chr('39'))s daily lives, and social networking sites attract millions of people from all over the world, so word of mouth has shifted to the digital world. The present study was written to identify the impact of factors affecting online referral communication in social networks on the loyalty of touri...
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