Askari, Ahmad
Department of Business Management, Lamerd Branch, Islamic Azad University, Lamerd, Iran.
[ 1 ] - Providing a local model of guerrilla marketing in small and medium-sized start-ups in Iran Based on the theory of corporate information behavior
Background and Aim: Considering the importance of customer behavior, the purpose of this study is to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data-based theory and data collection was done through semi-structured interviews. Also, the...
[ 2 ] - Presenting a local marketing model with emphasis on consumers' attitudes in order to buy Iranian products with a customer information behavior approach
Background and Aim: Considering the importance of customer behavior, the purpose of this study was to present a local marketing model with emphasis on consumerschr('39') attitudes to purchase Iranian products with a customer information behavior approach. Research Method: The method of this research was data theory and data collection was done through semi-structured interviews. Also, the sta...
نویسندگان همکار