sahli, farzane

[ 1 ] - Conceptualization of the Libraries’ Brand Based on a Systematic Literature Review

Purpose: Today, challenges and opportunities have emerged for libraries as a result of the changes in the world of information and extensive access to the Internet and Web 2, durability of the stereotypical and old image of libraries, coinciding with the change of their roles, and changes in technology and the publishing industry. Therefore, branding for libraries is crucial to their sustainabi...