Elaheh Bakhshizadeh

[ 1 ] - CUSTOMER CLUSTERING BASED ON FACTORS OF CUSTOMER LIFETIME VALUE WITH DATA MINING TECHNIQUE

Organizations have used Customer Lifetime Value (CLV) as an appropriate pattern to classify their customers. Data mining techniques have enabled organizations to analyze their customers’ behaviors more quantitatively. This research has been carried out to cluster customers based on factors of CLV model including length, recency, frequency, and monetary (LRFM) through data mining. Based on LRFM,...