Extensive research has been conducted demonstrating the predictive validity and reliability of the Implicit Association Test (IAT) for a broad array of behaviors and contexts. However, less work has been done examining its underlying construct validity. This contribution focuses on examining whether a core theoretical foundation of the IAT paradigm is valid, specifically, whether the IAT effect...

The Implicit Association Test (IAT) was designed to measure automatically activated attitudinal associations, free of the influence of processes that affect their expression. Subsequent research has shown that IAT performance also is influenced by non-associative processes, but the extent to which these non-associative processes are content-specific or if they operate similarly regardless of th...

Based on a task-set switching account of the Implicit Association Test (IAT), the authors predict a specific pattern of aftereffects as a consequence of working through IAT blocks. In Study 1, performance in an evaluative decision task, but not in a color-naming task, was decreased after working through the incompatible rather than compatible block of a flower-insect IAT. In Study 2, response l...

Previous research has revealed that people value morality as a more important person characteristic than competence. In this study, we tested whether people adjust their less explicit behavior more to moral than competence values. Participants performed an Implicit Association Test (IAT) that was either framed as a test of their morality or as a test of their competence. The behavioral results ...

The Implicit Association Test (IAT) is designed to measure implicit attitudes, and is often claimed to reveal prejudicial attitudes that are at odds with explicit attitudes. Numerous proposals as to the information processing mechanisms underlying human performance on the IAT have been suggested, many or all of which may well play a role. This makes it difficult to study them and their interact...

The article presents a Poisson race model for the analysis of the Implicit Association Test (IAT). Four independent and parallel Poisson processes are assumed, one for each category of the IAT. Information about specific characteristics of the stimuli accumulates on the counter of each process until a termination criterion is reached and a response is given. Model parameters are the rates of in...

This article argues for the vulnerability of managerial work to unintended forms of racial and other bias. Recent insights into “implicit social cognition” are summarized, highlighting the prevalence of those mental processes that are relatively unconscious and automatic, and employed in understanding the self and others. Evidence from a response-time measure of implicit bias, the Implicit Asso...

In their comment on K. Rothermund and D. Wentura (2004), A. G. Greenwald, B. A. Nosek, M. R. Banaji, and K. C. Klauer (2005) agreed that salience asymmetries can be a source of Implicit Association Test (IAT) effects. The authors applaud this conclusion but point to problems with the other points that Greenwald et al. made. The authors have difficulties understanding the nominal feature account...

The implicit association test (IAT) is widely used to measure evaluative associations towards groups or the self but influenced by other traits. Siegel, Dougherty, and Huber (2012, Journal of Experimental Social Psychology) found that manipulating cognitive control via false feedback (Study 3) changed degree which IAT was related versus associations. We conducted two replications this study a m...