This paper provides a ranking of 69 marketing journals using a new Hirsch-type index, the hg-indexwhich is the geometric mean of hg. The applicability of this index is tested on data retrieved from Google Scholar on marketing journal articles published between 2003 and 2007. The authors investigate the relationship between the hg-ranking, ranking implied by Thomson Reuters’ Journal Impact Facto...

There are two main approaches for companies to promote their products / services: through mass campaigns, which target the general public population, and directed campaign, which targets only a specific group of people. Formal study shows that the efficiency of mass campaign is pretty low. Usually less than 1% of the whole population will have positive response to the mass campaign. In contrast...

Article history: Received 2 March 2007 Received in revised form 26 December 2007 Accepted 12 February 2008 Available online 14 April 2008 In its introduction this paper discusses why marketing professionals do not make satisfactory use of the marketing models posed by academics in their studies. The main body of this research is characterised by the proposal of a brand new and complete methodol...

Academics around the world are being subject to increasing scrutiny, especially in terms of research performance and Australian marketing academics are not exception. The present paper examines their research impact, updating and extending an earlier ANZMAC paper (Razzaque and Wilkinson, 2007) and providing research impact benchmarks for Level B, Level C, Level D and Level E marketing academics...

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BACKGROUND Research findings are of little benefit to patients or society if they do not reach the audience they are intended to influence. A dissemination strategy is needed to target new findings at its user group and encourage a process of consideration and adoption or rejection. AIM To evaluate the effectiveness and cost-effectiveness of different marketing strategies for the disseminatio...

Vol. XLIV (August 2007), 401–409 401 © 2007, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Manoj Thomas is Assistant Professor of Marketing, S.C. Johnson Graduate School of Management, Cornell University (e-mail: mkt27@ cornell.edu). Geeta Menon is Professor of Marketing and Harold MacDowell Faculty Fellow, Leonard N. Stern School of Business, New York Universi...