This paper presents an advertising framework to ensure the targeted advertisement service for heterogeneous consumer devices with different capabilities and subscribers with different preferences by providing advertisement content selection and filtering mechanism in real time. To support scalable advertisement service in multi-screen service environment, we suggest a new advertising framework ...

The aim of this study is to evaluate the influence of public service advertising on the awareness and attitude of Chongqing urban citizens. The theme of the public service advertisement launched in Chongqing was chronic disease prevention and control. A self-designed questionnaire was used in an outdoor intercept survey to collect information about the perception of citizens toward the effect o...