Using a prospective study of 77 1st-year psychology students' voluntary attendance at peer-assisted study sessions for statistics, the authors tested the addition of role identity to the theory of planned behavior. The authors used a revised set of role-identity items to capture the personal and social aspects of role identity within a specific behavioral context. At the commencement of the sem...

This research discusses the existing marketplaces in Indonesia. The purpose of this is to determine effects Social Influence on Behavioral Intention and Perceived Usefulness Attitude a marketplace. study quantitative with causal design, 304 respondents from Surabaya. There are 9 variables study, namely Use-fulness (PU), Enjoyment (PE), ease use (PEOU), Trust m-vendor (TR), influences (SI), Sati...

conclusions according to the results of this study, it is necessary to implement educational intervention in order to allow students to identify risk factors and overcome barriers to understanding the implications of the disease in this context. background hepatitis b is the most common cause of liver disease, and medical students are a risk group for the disease given their future occupations....

backgroundalthough exclusive breastfeeding (ebf) is highly emphasized by the experts, nulliparous women do not adhere to this behavior at a desirable level. since it seems that mothers’ beliefs and values play an important role in their adherence to these behaviors, the present study, aimed to perform a careful analysis of the behavior and evaluation of factors associated with the ebf in nullip...

The Unified Theory of Acceptance and Use of Technology (UTAUT) model is used to study acceptance and usage of instant messaging among college students. This study validates the UTAUT model in a new environment which is not work related. The results show that functional capability (the presence of various functions in the application) has a direct effect on behavior intention as well as on perfo...

As online games grow in importance as an electronic commerce application, researchers and practitioners increasingly believe that understanding online game player behavior is critical to the success of online game vendors. In an attempt to gain new insights into the determinants of behavioral intention to play online games, we propose a theoretical model that augments the theory of reasoned act...

Following an empirical investigation among 244 respondents in India, the paper deploys path analysis via LISREL. The conceptual construction of Unified Theory of Acceptance and Use of Technology (UTAUT) framework is used to assess the behavioral intention to use and accept OGD. Multiple regression analysis informs the relationship of demographic variables with the behavioral intention to use an...

service failure can put companies out of business if attention is not paid to this problem. the purposes of this study were to investigate the explanatory relationships between hotel guests’ perceptions of (a) service failure; (b) service recovery strategies in each service failure situation and behavioral intentions. this study explained the components of service recovery strategies used when ...

We applied the strength-energy model of self-control to understand the relationship between self-control and young athletes' behavioral responses to taking illegal performance-enhancing substances, or "doping." Measures of trait self-control, attitude and intention toward doping, intention toward, and adherence to, doping-avoidant behaviors, and the prevention of unintended doping behaviors wer...

We investigate the factors influencing the intention to use of mobile value added services in the Pacific island of Fiji. Technology adoption literature suggests that perceived usefulness and perceived ease of use influence intention to adopt new technology. However, behavioral research suggests that intention to adopt is influenced by social norms. We investigate the impact of these three cons...