This study explores the key factors of the electronic tax filing system (EFS) from the behavioral perspectives of the end users. Based on the Theory of Planned Behavior (TPB), this study examines the antecedents of information technology usage and proposes an integrated model for the empirical examination of the users’ behavioral intentions for using EFS. The results show that perceived behavio...

From the perspective of consumers, taking "Changbai Mountain Ginseng" as an example, the paper has proved the influences of geographical brand image on consumers’ behaviors. And further more, it has confirmed the significant adjustment function of WOM information on the relationship between geographical brand image and consumers’ behavioral intentions. The conclusion of the study can provide ra...

Two different conceptualizations of behavioral intentions are oftentimes interchangeably used as dependent variables in privacy research: Intentions to disclose personal information to an information system (IS) and intentions to use an IS (and thereby disclose information). However, the assumption that those two conceptualizations are indeed interchangeable has not been tested yet and, if rebu...

Research suggests that testimonials, or first-person narratives, influence health behavior and health-related decision making, but few studies have examined conceptual factors that may be responsible for these effects. In the current study, older adults who were due for colorectal cancer screening read a message about screening that included a testimonial from a similar other who had previously...

On-demand home service application (HSA) is a technological advancement that has brought various day-to-day services to our doorstep with just few clicks. By using consumer-perceived values (utilitarian, hedonic, and social), trust transfer theory, commitment-trust the present study aims investigate factors influencing sharing intention repurchase of consumers towards HSAs on their mobile phone...

This research was initiated in an attempt to understand customer intentions towards purchasing from an Internet bookstore. Ajzen’s theory of planned behavior was used to predict the intentions and behavior of different customer groupings based on their lifestyle and personality. Factor and cluster analyses were used to segment the sample into three clusters. Data were then collected in seven co...

OBJECTIVE There is considerable hope that genetic susceptibility testing will motivate behavior that can prevent or reduce the risk of complex conditions such as obesity. This study examined potential behavioral consequences of such testing. METHODS Participants (n = 249) were randomly assigned to review one of four vignettes that asked them to imagine that they had been tested for their risk...