Multi-Product Competition and Informative Advertising In several product categories, such as cereals, ice cream, and detergents, competing firms market a variety of products to meet the needs of their diverse consumers. Furthermore, these firms inform consumers about their products using advertising. In this paper, we propose a novel framework for studying multi-product competition and informat...

In this paper we present a method to extract bilingual terminologies from comparable non-aligned corpora, by using multiple linguistic knowledge sources, such as: non-parallel corpora, bilingual thesauri, a preliminary bilingual dictionary, etc... We focus on two core technologies: bilingual lexicon extraction from comparable corpora and expansion through thesauri categories based on different ...

Bilingual aphasia is of increasing interest because a large and growing proportion of the worlds population is bilingual. Current clinical research on this topic cannot provide specific recommendations on which language treatment should focus in a bilingual aphasic individual and to what extent cross-language transfer occurs during or after rehabilitation. This paper describes a SOM-based model...

We investigate how to improve bilingual embedding which has been successfully used as a feature in phrase-based statistical machine translation (SMT). Despite bilingual embedding’s success, the contextual information, which is of critical importance to translation quality, was ignored in previous work. To employ the contextual information, we propose a simple and memory-efficient model for lear...

Many studies have shown that bilingual children outperform monolinguals on tasks testing executive functioning, but other studies have not revealed any effect of bilingualism. In this study we compared three groups of bilingual children in the Netherlands, aged 6-7 years, with a monolingual control group. We were specifically interested in testing whether the bilingual cognitive advantage is mo...

This paper develops a tractable theoretical framework for analyzing the substitutability between different advertising media, the extent of marketing spillovers in the market, the allocative efficiency of advertising spending, and the sources of total advertising productivity and sales growth. Maintaining the separability assumption between sales and production technology, the proposed methodol...

This study focuses on permission-based mobile advertising (m-advertising) and its specific features that make it different form other forms of advertising. However, as m-advertising is a novel approach, advertisers or advertising agencies do not know how to use it’s full potential. Therefore, the paper explores retailers’ use of mobile advertising in Finland and discusses the features of mobile...

multi-word lexical units are a typical feature of specialized dictionaries, in particular monolingual and bilingual maritime dictionaries. the paper studies the concept of the multi-word lexical unit and considers the similarities and differences of their selection and presentation in monolingual and bilingual maritime dictionaries. the work analyses such issues as the classification of multi-w...

We examine whether the growth of the internet has reduced the effectiveness of government regulation of advertising. Specifically, we combine variation in state and local regulation of offline alcohol advertising with data from field tests that randomized exposure to online advertising for 275 different online advertising campaigns to 61,580 individuals. People are 8 percent less likely to say ...

This paper outlines a strategy to build new bilingual dictionaries from existing resources. The method is based on two main tasks: first, a new set of bilingual correspondences is generated from two available bilingual dictionaries. Second, the generated correspondences are validated by making use of a bilingual lexicon automatically extracted from non-parallel, and comparable corpora. The qual...