Purpose This paper aims to develop an integrative framework based on a convergence of embodiment, ecological and phenomenological theoretical perspectives explain the multiple processes involved in consumers’ mining, processing application brand-related sensory data through brand experience (SBE). Design/methodology/approach research adopts qualitative method by using face-to-face in-depth inte...

Based on branding and place frameworks, we build a comprehensive model which allows the unraveling of mechanism by behavioral intentions toward brand are formed. Two serial mediation hypotheses proposed tested from perspective (prospective) residents. Conducted sample residents French city (N = 571), this study shows that heritage experience positively influence equity, in turn influences attac...

BACKGROUND Embryonic stem cells (ESC), which originate from the inner cell mass of blastocysts, are valuable models for testing the effects of toxicants on preimplantation development. In this study, mouse ESC (mESC) were used to compare the toxicity of mainstream (MS) and sidestream (SS) cigarette smoke on cell attachment, survival and proliferation. In addition, smoke from a traditional comme...

Given the fierce competition and changes in market environment, integrated resort industry must devote more efforts to understanding tourists’ behavioral characteristics develop appropriate marketing strategies. Thus, this study established an model examine impacts of experiential factors on brand trust, attachment, intention promote sustainable development business. An online survey Korean tou...

Brands have an important role for the continuity of a business, because current and future marketing is competition between brands to seize consumers through brands. Brand love market phenomenon that refers deep or intense emotions customer experiences in relation particular brand. This emotional attachment can later make loyal study aims determine effect brand on loyalty willingness pay premiu...

The principle that ‘the brand effect is attractive’ underlies preferential attachment. Here we show that the brand effect is just one dimension of attractiveness. Another dimension is competitiveness. We firstly develop a general framework that allows us to investigate the competitive aspect of real networks, instead of simply preferring popular nodes. Our model accurately describes the evoluti...