Under a congressional mandate, VA and DoD have built a framework to exchange standardized, codified patient drug allergy information through a mediation terminology. Initially, the Unified Medical Language System (UMLS) was deemed to be the most appropriate translator. After both agency files were mapped to UMLS, DoD could understand 45 percent of VA's mapped terms and VA could understand 26 pe...

The –ex string found in English product and company names (e.g., Kleenex, Timex and Virex), is investigated to discover whether this ending has consistent meaning across coined words and to observe any constraints on its attachment and interpretation. Seven hundred and ninety-three –ex brand name types were collected and examined, derived from American English texts in the Brown and Frown corpo...

In this paper, we present a comprehensive study of the relationship between an individual’s personal traits and his/her brand preferences. In our analysis, we included a large number of character traits such as personality, personal values and individual needs. These trait features were obtained from both a psychometric survey and automated social media analytics. We also included an extensive ...

In the article, careful attention is paid to suggestive aspects of advertising discourse, in particular, such a variety it as image which sometimes equated with prestigious discourse. The purpose article study suggesting brand names goal performance following tasks: consider concepts and discourses; outline specifics identify varieties brands; find out image; prove importance discourse concentr...

OBJECTIVE To examine the effect of branding, as indicated by brand name, on evaluation of the cigarette smoking experience. DESIGN Between-subjects and within-subjects experimental study. Participants were randomly allocated to smoke a cigarette from a pack featuring a premium brand name and a cigarette from a pack featuring a value brand name. Within each condition, participants unknowingly ...

There is considerable debate about which empirical research methods best advance clinical outcomes in psychotherapy. The prevailing tendency has been to test treatment packages using randomized, controlled clinical trials. Recently, focus has shifted to considering how studying the process of change in naturalistic treatments can be a useful complement to controlled trials. Clinicians self-iden...

Subjects were exposed to familiar and unfamiliar brand names in either consumer behavior, especially when compared with the amount of research devoted to other senses, such as vision and hearing a pleasantly scented or unscented environment. A computer recorded how much time they took to evaluate each brand. After a distracter task, their (Cohen and Chakravarti, 1990; Gilbert and Greenberg, 199...

The global textile industry has a significant environmental impact since the current system for producing, distributing and using clothing exhausts natural resources. However, while there been growing awareness of negative impacts among customers, more companies have aligned themselves with principles sustainability. This paper investigates whether how express notion sustainability in their nam...

This paper takes a cognitive perspective on the semantics of Moroccan brand names, an unexplored territory so far, and analyzes role metonymy in corpus-based analysis cosmetic names. More particularly, we focus following: to shed some light metonymic operations these names (domain expansion domain reduction metonymies together with chains), determine occurrence frequency comparison metaphor, re...