This study investigates the factors affecting the brand loyalty of the customers of Auto-mobile industry in region of Pakistan with the use of ECSI model. A well-organized structured questionnaire was distributed among the customers of Auto-mobile industry. The questionnaire was based on 5 Point likert-type scale. Results show that the customer expectations have a direct positive impact on perc...

This study intends to analyze how service quality and corporate image influence customer decisions take productive credit mediated by trust in Bank Jateng Wanadadi Sub-Branch. Productive customers were used as the population this study, which consisted of KLKK (Employee Cooperative Credit Linkage) customers, KWU (Enterprise Credit), KUP (Productive Business MSME Credit, Extra Mitra 25 KUR (KUR)...

Customer’s trust is the key element for mobile commerce's success. The formation and development of customer trust is an evolutionary process, which is effected by merchants’ characteristics and their behaviors, customers themselves and the interaction between them. This research analyzes how to achieve the status of ESS with the effect of various factors on consumer trust based on evolutionary...

Banks spend a great amount of money on providing the Internet banking service to customers. Hence, the lack of adoption of Internet banking can bring negative consequences for the banks. As a result, banks continuously try to adapt their business strategies to increase customer satisfaction. This paper provides an overview of the extant research into the relationships between trust and Internet...

Trust is widely recognized as an essential factor for the continual development of business to customer electronic commerce (B2C EC). Many trust models have been developed, however, most are subjective and do not take into account the vagueness and ambiguity of EC trust and the customers’ intuitions and experience when conducting online transactions. In this article, we develop a fuzzy trust mo...

e-banking (electronic banking) is the modified business banking toward e-business (electronic business) banking that actually uses the electronic communication channels such as internet, phones, cell phones and the like. by using this method, the demands of customers such as time independent and high flexible actions are satisfied. in this process, marketing is so important because guiding cust...

The image of a brand is the first word or image that is evoked in the mind of costumers immediately after hearing the brand name. The purpose of paying attention to the brand image is to ensure the proper mentality of consumers toward the brand. The components such as suitability, services, brand, variety, quality, and atmosphere form the brand image. The relationship between the brand image an...