The research aims to find out analysis of reference group and opinion leader towards interest inbuying yogurt purpose this study was determine the significance groups leaders on purchase Yogurt. Yogurt is a start-up company managed as an entrepreneurship business project. experienced decline in sales which could be caused by unexpected factors, loss cooperation contracts with other companies, l...

Many durable goods, particularly in the high technology sector of the economy, experience rapid quality improvement. As a result, replacement is typically due to obsolescence rather than breakdown, and replacement cycles are generally short. When these goods are vertically differentiated, consumers must make two important, inter-related choices upon making a purchase: what quality level to buy,...

Promotion can stimulate consumer’s unplanned buying which is regarded as the main source of sales growth, however, it may increase consumer’s planned buying shortfall as well. On one hand, online scarce promotion more significantly influences consumer’s unplanned buying and planned buying shortfall; On the other hand, frequent and continuing online promotion weakens its marginal performance. Un...

Using a sample of 163 consumers, the study provided evidence that arousal and perceived risk had effects on impulsive buying behavior. Perceived risk was negatively associated with impulsive buying behavior but not significantly related to impulsive buying intention, whereas pleasure, which was not related to actual behavior, was a predictor of impulsive buying intention. On the other hand, the...

This study developed a structural equation model that investigates the hierarchical relationships among Big Five factors, impulsive buying and compulsive buying. It identified positive relationships between impulsive buying and compulsive buying, between emotional instability and the two traits, and between impulsive buying and two other personality traits (openness and extraversion).

buying and selling human organs is among the newly-arisen jurisprudential issues, about which the imāmī jurists have opted two theories in response to this issue. some of them have regarded the situational decree of buying and selling human organs as invalidity according to the traditions comprising of the contents invalidating the purchase of dead animal and the consensus on it, and have viewe...

lawgiver, for the purpose of penal supporting of national historical-cultural monuments, ratified repeated article 566 of islamic penal code in 1388; which demonstrates three actions of “making fake cases”, “introducing, carrying or storing” and “buying of historical-cultural monuments” as crimes. this criminalizing was necessary and advantageous, but the procedure of criminalizing has some wea...

since the jurisprudential traditions have accepted clearly buying & selling the hunter dogs and there is no available jurisprudential traditions about other species of dogs like as flock, garden and..., many of the jurists don't accept the trading and selling of those dogs. but deliberating upon traditions show that the buying & selling of those dogs is correct and there is no problem. in ...

Dynamic pricing mechanisms occur on the Internet when buyers and sellers negotiate the final transaction price for the exchange of goods or services. These mechanisms are used in online auctions (e.g., eBay.com, uBid.com) and name-your-own-price (Priceline.com) formats, for example. The current research studies the dynamics of one instance of dynamic pricing -group-buying discounts -used by Mob...

BACKGROUND AND AIMS Descriptions of compulsive buying often emphasize the roles of negative moods and trait impulsivity in the development of problematic buying habits. Trait impulsivity is sometimes treated as a unidimensional trait in compulsive buying research, but recent factor analyses suggest that impulsivity consists of multiple components that are probably best treated as independent pr...