This study aims to identify the obstacles craft Small and Medium Enterprises (SMEs) face in Medan, especially Sekar Handycraft SMEs, understand digital marketing better. During pandemic, Handycraft's direct faced challenges that led a decline sales during pandemic. Meanwhile, design is still its infancy. It uses qualitative method by conducting in-depth interviews with members of as primary dat...

Clustering is a process of dividing the data into groups of similar objects and dissimilar ones from other objects. Representation of data by fewer clusters necessarily loses fine details, but achieves simplification. Data is model by its clusters. Clustering plays an significant part in applications of data mining such as scientific data exploration, information retrieval, text mining, city-pl...

Tidore Islands City Most of its residents earn income from cinnamon farming. Cinnamon trees are peeled and the process drying is carried out to dry. sold in stick form involves marketing institutions. bark used as a spice ingredient such food mixes, cake making, drinks, medicines aroma therapy. The purpose this study identify channels area, analyze amount costs margins each channel. research wa...

The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g...

This study aims to determine the effect social media marketing, store atmosphere and electronic word of mouth customer loyalty Starbucks City Samarinda. The sample selection technique uses purposive sampling with a obtained by 100 respondents. Data collection was carried out distributing questionnaires at all outlets in Samarinda City. data that has been collected is processed using SmartPLS 3....

The purpose of the study is to determine influence digital marketing, brand image and relationship marketing on purchasing decisions. This a survey using quantitative methods. Population in this entire Lena MS Glow store composition Bengkulu city. number samples set was 190 with accedental sampling technique. To collect research data questionnaires, analysis techniques path PLS SEM. results pro...