Ann. Entomol. Soc. Am. 93(4): 825-835 (2(XM)) ABSTRACf A review of the entomological literature revealed relatively few general studies on arthropods in urban environments, excluding those in the context of pest control or epidemiology, and all were limited in scope and duration. Most studies documented the presence and abundance of species in a variety of poorly quantified urban categories. Th...

To be used effectively, market knowledge and information must be structured and represented in ways that are parsimonious and conducive to efficient managerial decision making. This manuscript proposes a new latent structure spatial model for the representation of market information that meets this requirement. When applied to a priori defined (e.g., socioeconomic) segments, our proposed method...

Marketing decision makers are increasingly aware of the importance of shareholder value maximization, which calls for an evaluation of the long-run effects of their actions on product-market response as well as investor response. However, the marketing literature to date has focused on the sales or profit response of marketing actions such as advertising spending and new-product development, an...

The Google Online Marketing Challenge is an ongoing collaboration between Google and academics, in order to give students experiential learning. The Challenge gives student teams $US200 in AdWords, Google’s flagship advertising product, to develop online marketing campaigns for actual businesses. The end result is an engaging in-class exercise that provides students and professors with an excit...

With the increasing popularity of Internet commerce, a wealth of information about the customers can now be readily acquired on-line. An important example is the customers’ preference ratings for the various products offered by the company. Successful mining of these ratings can thus allow the company’s direct marketing campaigns to provide automatic product recommendations. In general, these r...

In this research we introduce a new class of multivariate probability models to the marketing literature. Known as “copula models”, they have a number of attractive features. First, they permit the combination of any univariate marginal distributions that need not come from the same distributional family. Second, a particular class of copula models, called “elliptical copula”, have the property...

The present study was focused on supply chain analysis of fresh guava in order to evaluate existing marketing supply chains (SC1: Producer - Consumer, SC2: Producer - Retailer - Consumer, SC3: Producer - Commission agent - Retailer - Consumer, SC4: Producer - Commission agent - Wholesaler - Retailer - Consumer) for two variety (allahabad safeda and apple guava) of guava. The gross marketing pri...