The Internet is not only a significant communication medium, it is also largely used as a channel of distribution. In the very beginning of the e-commerce era, most researchers and practitioners forecasted a sharp increase in Internet-based commercial applications, leading to a threat of existing business models. Already in 1980, Rosenberg and Hirschmann argued that in-home shopping could threa...

Traditional brand tracking data have been used by marketing managers for decades to understand consumer response to brands. Marketers and advertisers are highly enthusiastic about the opportunities that the new online tool Google Insights for Search (IFS) provides to monitor “rising searches” and analyze consumer search trends. IFS augments traditional brand tracking data in unprecedented ways,...

Everything in the world is shifting towards digital which no exception and ultimately market as well. The place where buyers sellers meet together virtual form exchange goods services online called E – Commerce. It also known I Commence. fastest growing media recent times Internet. foundation of a new era. Online shopping one very fast rising e-commerce platform.Online stores are always availab...

Behavioral targeting is an online marketing method that collects data on the browsing activities of consumers, in order to „target‟ more relevant online advertising. It places digital tags in the browsers of web site visitors, using these tags to track and aggregate consumer behavior. The vast majority of data is collected anonymously, i.e., not linked to a person‟s name. However, behavioral ta...

Received: 7 January 2009 Revised: 30 June 2009 2nd Revision: 1 October 2009 3rd Revision: 7 February 2010 4th Revision: 23 February 2010 5th Revision: 29 March 2010 6th Revision: 26 April 2010 Accepted: 26 April 2010 Abstract There is significant interest among marketers and academics to understand how to segment online consumers to better fulfill their needs. Previous literature on brick-and-m...

The FMCG sector, India's fourth-largest industry, has undergone a remarkable transformation over the past 20 years and an impact on everyone's daily lives. sector significant GDP. study of consumer behaviour focuses how individuals, groups, organisations select, acquire, use, discard products services that satisfy their needs. industry is still recovering as consumers return to regular routines...

This study attempts to validate the consumer-oriented criteria list, developed by Wang et al. (2010), for selecting online travel shopping sites. Based on a sample of 985 respondents, confirmatory factor analysis was employed to test the factor structure and assess the reliability and validity of the list. The results support the list developed by Wang et al. (2010) and claim the list can be fu...

This study was designed to understand which factors influence consumer hesitation or delay in online product purchases. The study examined four groups of variables (i.e., consumer characteristics, contextual factors perceived uncertainty factors, and medium/channel innovation factors) that predict three types of online shopping hesitation (i.e., overall hesitation, shopping cart abandonment, an...

The artefact or object-based models commonly used in interaction design for describing users are inadequate for understanding the complexity and variability of online consumer behaviour, while traditional models of consumer behaviour do not reflect the user's ability to shape their shopping experience online. To address this gap a framework has been developed for modelling online consumer behav...