This paper investigates the level of customer satisfaction among the customers who fly with Air Asia, a budget airline in Malaysia. The factors which investigated are the price offered, pre-flight services, customer relationship management, cabin environment and in-flight services. The independent variable is customer satisfaction. A quantitative approach with Pearson correlation and multiple r...

Providing good service quality is of great strategic importance in the management any organization. Besides ensuring excellent clinical care, hospitals should also focus on providing to their patients and visitors. The findings from this study could provide useful information as how better manage services harness technologies enhance quality. shows that there still a lot room for improvement he...

This paper studies the strategic interaction between a monopolistic seller of an information product and a set of potential buyers that compete in a downstream market. Our analysis illustrates that the nature and intensity of competition among the information provider’s customers play first-order roles in determining her optimal strategy. We show that when the customers view their actions as st...

This paper examines the main policy and structural determinants of the intensity of competition at the enterprise level across transition economies, presenting new evidence based on an enterprise-level survey and a legal survey directed to both competition agencies and legal experts in the area of competition policy. It explores the key variables, at the country and enterprise level, that affec...

The existence of competition in the banking industry marketing products and forming customer interest choosing is a major challenge. various strategies that are common often implemented by banks include promotional media such as pamphlets, brochures, advertisements, mass media, social so on. Other considered very effective, namely, communication commonly called Word Mouth (WoM) communication. P...

Background. Studies in this domain help focus on the techniques with high application to improve the point attainment, without providing points for the other opponents. Objectives. The purpose of this study was to analyze and investigate the most common scoring techniques used and the highest intensity competition times that have been fulfilled by the champions of the World Karate Leagues 2019...

Airline cargo transportation is the preferred system as fastest way today. However high costs also lead to prices. Therefore, pricing one of issues that businesses should pay most attention when planning. Although competition over price a competitive factor do not want enter, this situation has become inevitable due intensity competition. To cope with situation, it beneficial for constantly mea...

The ever-increasing competition in retail industry puts pressure on retailers to deal with their customers more efficiently. Currently most companies use Customer Relationship Management (CRM) systems to maximize the customer satisfaction level by trying to understand more about their behaviors. However, one disadvantage of the current approaches is that they focus on the segmentation of custom...

competition intensity in market place and perceived importance of customer retention for organizations has inclined them to develop and maintain enduring relation with customers. according to marketing scholars, relationship marketing is the best strategy for doing so. in this article the contribution of relationship marketing underpinnings namely, commitment, trust, communication, and conflict...