This paper studies the e¤ect of captive consumers in a competitive model of nonlinear pricing. We focus on the bene…ts and drawbacks of allowing what we call market segmentation, namely, a situation where the price-quality menu o¤ered to captive consumers can di¤er from that o¤ered to consumers that are exposed to competition. We …nd that the e¤ect of market segmentation depends on the relation...

We propose an extension to the P3P framework that enables a consumer and a web service to engage in active policy negotiation. In addition, we discuss enforcement strategies for negotiated consumer preferences.

In the South Korean cigarette market, consumers have shown dramatic changes in their cigarette preferences. While most consumers smoked high-tar cigarettes ten years ago, now most consumers prefer low-tar cigarettes. Another interesting trend in this market is the growing popularity of super-slim cigarettes. Given the strong dynamics in preferences, I raise two critical questions – 1) what are ...

Decisions about life annuities are an important part of consumer decumulation of retirement assets, yet they are relatively underexplored by marketing researchers studying consumer financial decision making. In this article, the authors propose and estimate a model of individual preferences for life annuity attributes using a choice-based statedpreference survey. Annuities are presented in term...

The automotive industry is witnessing a revolution with the advent of advanced vehicular technologies, smart vehicle options, and fuel alternatives. However, there is very limited research on consumer preferences for such advanced vehicular technologies. The deployment and penetration of advanced vehicular technologies in the marketplace, and planning for possible market adoption scenarios, cal...

Although consumer financial decision making has attracted renewed attention from marketing researchers, issues of consumer decumulation of retirement wealth have remained relatively unexplored. Research on decumulation presents an interesting problem for both behavioral and quantitative marketing researchers; it is a choice problem with large stakes, multiple sources of uncertainty, and difficu...

Structuring preferences has been developed with econometric models using functional flexible parametric form and the exploring the perceptions about expressed and latent needs using different multivariate approaches. Purpose of this research is to explore the demand for a new drink using the mean-end chain (MEC) theory and multivariate SEM procedure. The first part is dedicated to description o...

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The recent wave of enacted and proposed U.S. energy regulations imposes energy efficiency standards on light bulbs, appliances, and motor vehicles based on the unsupported assumption that consumers and firms are irrational and that energy efficiency should be the paramount concern. The regulatory analyses do not document these purported failures in consumer choices or firms’ energy utilization ...

We review progress and challenges relating to scientific and applied goals of the nascent field of consumer neuroscience. Scientifically, substantial progress has been made in understanding the neurobiology of choice processes. Further advances, however, require researchers to begin clarifying the set of developmental and cognitive processes that shape and constrain choices. First, despite the ...