Alcohol consumption is an integral part of travel experience but its implication has been underestimated. Travel experiences are used as a competitive advantage, more and establishments focus on creating to distinguish themselves in the increasingly food beverage sector. This paper collates literature area alcoholic tourists their behavioural intentions. Existing tourism frameworks reviewed thi...

Studies testing the effects of self-affirmation on alcohol-related cognitions and behavior in university students have produced equivocal results. Because self-affirmation is a motivational technique (i.e., designed to reduce defensive processing) it may need to be supplemented with volitional techniques, such as forming if-then plans, to translate positive intentions into behavior. Participant...

The theory of Planned Behaviour is one of the models most frequently used in the literature to explore pro-environmental behaviour including recycling, travel mode choice, energy consumption, water conservation, food choice, and ethical investment (Stern, 2000; Staats, 2003). Armitage and Conner (2001) identified its application in 154 different contexts. The Theory of Planned Behaviour (Ajzen,...

Purpose This paper aims to explore the shopping intention of local products. Using theory planned behavior model, authors study effect egoistic and altruistic benefits influence contextual limitations people’s own on buy fresh fruits vegetables. Methodology uses a sample 1,200 consumers south European city test model using structural equation modeling technique with partial least squares. Findi...

It is well recognized that utilitarian and hedonic factors are both important in explaining customers’ consumption activities. Recent research has advocated the role of relational factors in affecting the adoption processes. However, no study has examined these three factors simultaneously in one study. We integrate the utilitarian and hedonic benefits of online shopping with the relational ben...

AIMS Defensiveness in response to threatening health information related to excessive alcohol consumption prevents appropriate behaviour change. Alternatively, self-affirmation may improve cognitive-affective processing of threatening information, thus contributing to successful self-regulation. METHODS Effects of an online self-affirmation procedure were examined in at-risk university studen...

Mobile payment has a pronounced impact on the consumption mode of various industries and provides new clues for sustainable consumption. This study aims to explore role perceived risk technology intention behavior. Moreover, it proposes structural equation model mobile 574 participants from Chinese higher education institutions filled in questionnaire. The bootstrapping method was used solve pr...

OBJECTIVE This longitudinal study investigated Grade-7 and Grade-10 risk factors for alcohol misuse at Grade 12. Alcohol misuse was conceptualized as problem-related drinking (e.g., missing school), high-risk drinking (e.g., drunk driving) and high consumption. METHOD Prospective analyses using two-part models predicted any alcohol misuse and the amount of misuse (given that some has occurred...

BACKGROUND Scholars in a variety of disciplines are interested in understanding the conditions under which social norms affect human behavior. Following the distinction made between descriptive and injunctive norms by the focus theory of normative conduct, the theory of normative social behavior predicts that the influence of descriptive norms on behavior is moderated by injunctive norms, outco...