نتایج جستجو برای: customer lifetime value clv

تعداد نتایج: 820040  

2004
EDWARD C. MALTHOUSE ROBERT C. BLATTBERG

Relationship marketing assumes that firms can be more profitable if they identify the most profitable customers and invest disproportionate marketing resources in them. While intuitive, such strategies presume that a firm can accurately predict the future profitability of customers. In particular, we argue that the feasibility of such strategies depends on the probabilities and costs of misclas...

Journal: :international journal of information science and management 0
azarnoosh ansari assistant professor of management department, university of isfahan shermineh ghalamkari phd. student of management, university of isfahan

nowadays, marketing managers are more concerned with identifying and understanding customer behavior in the online space. since the customers in online space are not visible, it is much essential to have more information about them to provide better services. customer segmentation is one way to improve the customer problems in an online space. identifying characteristics of customers and optima...

Commercial Banks and Financial Institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. From a strategic standpoint, Customer Relationship Management (CRM) mobilizes resources around customer relationships rather than product groups and fosters activities that...

Journal: :Český finanční a účetní časopis 2013

Journal: :international journal of management academy 0
usha thangamuthu department of bank management ethiraj college for women, chennai

commercial banks and financial institutions are recognizing that they can no longer look at a customer from a specific product but must encompass the entire customer relationship to fully understand a client‘s profitability. from a strategic standpoint, customer relationship management (crm) mobilizes resources around customer relationships rather than product groups and fosters activities that...

2014
Tahia D Fernandez Adriana Ariza Maria Salas Maria I Montañez Inmaculada Doña Lidia Melendez Maria D Cañamero Miguel Blanca Maria J Torres Cristobalina Mayorga

Background The clavulanic acid (CLV) is nowadays frequently included in the treatment with Amoxicillin (AX). This component of the antibiotic therapy initially thought to have a low immunogenic capacity; however immediate allergic reactions to CLV have been reported in a 30% of patients allergic to AX-CLV. Basophil activation test (BAT) has shown promising results demonstrating specific recogni...

Journal: :Journal of Business Economics and Management 2017

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