Understanding the needs or expectations customers aim to pursue is the priority of marketing communications. This study employed a theoretical approach to identify and respond to the needs that consumers seek to satisfy on fan pages. The customer needs were evaluated from functional, hedonic, social, and psychological perspectives. A two-step confirmatory factor analysis was applied. All four o...

in designing a product designers should take in to consideration several factors such as customers’ needs and opinion as well as the designing features and the relationship between these two.since each designer has his own idea, it is worth for both designer and producers to find a way for combining the customer needs and the designing of the product increases with the rate of customer satisfac...

the organizations use all appropriate tools to improve their service to the customers. the detection of especial customers and the forecast of their behavior undoubtedly can play an important role in improvement of service. in this paper, a new statistical method called the mahalanobis taguchi system has been used for this purpose. this method is used for the analysis of real data of an insuran...

Many studies list the customer-supplier -relationship related issues among the most important reasons for software project failures. Today most of the software development is done outside the organization actually using the software, so the organizational interface of customer and supplier is something that we just need to live with. Since it is not possible, or desirable, to eliminate this int...

In the past two decades, the notion of “customer relationship management” (CRM) has been widely discussed and researched. The associated language (such as “customer satisfaction”, “customer retention”, “spending habits of customers” and “analytical CRM systems”) and job positions (such as “customer relationship managers” and “customer services officers”) have been developed. The paradigm has be...

Customer centricity has long been a guiding principle for many businesses. However, it is usually limited to marketing existing products with as strong a customer focus as possible. Corporate strategy remains basically product-centred. Customers typically have a fractured view of an enterprise. Conversely, the enterprise has only a splintered view of the customer, determined by different custom...

This paper examines how Jordanian companies use the knowledge process to support Customer Knowledge Acquisition (CKA) and how they foster it. The empirical study is based on a sample of the data collected from 156 respondents, drawn randomly from three software business solution companies working in the Customer Relationship Management (CRM) area, and four companies which are employing the CRM ...

The emergence of many business competitors has engendered severe rivalries among competing businesses in gaining new customers and retaining old ones. Due to the preceding, the need for exceptional customer services becomes pertinent, notwithstanding the size of the business. Furthermore, the ability of any business to understand each of its customers’ needs will earn it greater leverage in pro...

One of the goals of requirements engineering is to capture and document innovation in the form of new product requirements. These product requirements need to express new system functions or new qualities that are most desired by customers while maintaining customer familiarity with existing products. This paper explores the contradiction between the customer desire for revolutionary advancemen...

Background and objectives: In the increasingly competitive market of the healthcare industry, the organizations providing health care services are highly in need of systems that will enable them to meet their clients' needs in order to achieve a high degree of patient satisfaction. To this end, health managers need to identify the factors affecting patient satisfaction focus. T...