To realise the potentials of CRM (customer relationship management), relationship-specific processes need to be designed and implemented in companies. This is all the more important and complicated in business networks where two or more actors collaborate to serve the customers. A good collaboration within business networks is the basis for understanding the customer process and identifying cus...

Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...

AS STRATEGIC IMPERATIVE Clearly, one of the most important strategic imperatives for companies in the financial service sector in general, and especially in the insurance industry is customer-orientation, in particular due to current structural changes in the insurance industry (see empirica 1995; Prokop 1996): + The high intensity of the (Europe-wide) competition, measures of deregulation, and...

This study explores the alignment between IT/IS and marketing from a strategic perspective. The heads of IT and marketing of eighteen large New Zealand companies were interviewed, and their assessments of alignment rated according to two constructs: strategic orientation, and market orientation. The strategic orientation dimensions were aggressiveness, analysis, defensiveness, futurity, proacti...

Recent research on market orientation and close customer relationships addresses how firms create market intelligence and adapt to their environments. However, our understanding of market-oriented firms is incomplete because it does not fully incorporate with cultural linkages and collaboration in buyer-seller relationships. Actually, it has been neither investigated nor understood well the int...

the aim of this study was to design the strategic orientations model of market, brand and entrepreneurship in the food industry in iran.  the organizational decisions are not formed  in a vacuum but in the economic and cultural environmental context of each country, they are much influenced by many different factors. this study is of applied type and was conducted in two stages. first after an ...

This study aims to investigate the casual relationship among nurses' self-leadership, organizational culture, and emotional labor. A survey was conducted on 440 nurses working for general hospitals in South Korea from November 22 through December 15, 2012, and this study analyzed the data from the questionnaire with SPSS Windows 18.0 and AMOS 16.0. First, selfleadership had a direct effect on t...