Decision makers in a supply chain confront two main sources of uncertainty in market environment including uncertainty about customers purchasing behaviors and rival chains strategies. Focusing on competition between two supply chains, it is considered that each customer as an independent player selects products of these chains based on randomutilitymodel. Similar to quantal response equilibriu...

Customer relationship management is crucial in acquiring and maintaining royal customers. To maximize revenue and customer satisfaction, companies try to provide personalized services for customers. A representative effort is one-to-one marketing. The fast development of Internet and mobile communication boosts up the market of one-to-one marketing. A personalized campaign targets the most attr...

Excerpt] Scheduling front-line service providers is a constant challenge for hospitality managers, given the inevitable tradeoff between service standards and operating expense. Traditional employee scheduling typically applies a cost-minimization approach to specify the level of front-line service providers who will be available to meet periodic demand. That cost includes the opportunity cost ...

The management of one-to-one business interaction is challenged by the latency in the acquisition of information about the individual customer’s preferences. Although sharing this type of information would empower service providers to personalize the interaction with new customers since the first connection, this idea can be hardly applied in real cases if the service provider cannot protect th...

As a customer-driven product development methodology, quality function deployment (QFD) is a widely used methodology to translate customer requirements (CRs) into engineering characteristics (ECs) to achieve higher product performance and customer satisfaction. Product planning house of quality is of fundamental and strategic importance in the QFD system. Each customer has different preferences...

Home is important for Chinese people. Because the information regarding the house attributes and surrounding environments is incomplete in most real estate agency, most house buyers are difficult to consider the overall factors effectively and only can search candidates by sorting-based approach. This study aims to develop a decision support system for housing purchasing, in which surrounding f...

The increasing availability of a large number of services in the interactive multi-media information infrastructure means that customers have a diverse and large collection of choices open to them. One method of assisting customers to navigate through this large collection is to use information filtering to extract only the information relevant to an end-user according to his/her long-term pref...

Given a finite set of products with varying prices and costs, stochastic demand and customer preferences, we consider the problem of determining the optimal assortment and inventory levels in order to maximize expected profit in a single-period. We model customer preferences through the definition of customer types, where a type is a ranking of the potential products by order of preference. A c...

A distributor of Apple products' experiences numerous difficulties in developing marketing strategies for new and existing mobile product entries that maximize customer satisfaction and the firm's profitability. This research, therefore, integrates market segmentation in platform-based product family design and conjoint analysis to identify iSystem combinations that increase customer satisfacti...

The issue discussed in this paper is a bi-level problem in which two rivals compete in attracting customers and maximizing their profits which means that competitors competing for market share must compete in the centers that are going to be located in the near future. In this paper, a nonlinear model presented in the literature considering customer preferences is linearized. Customer behavior ...