Albeit customer-to-customer interaction (CCI) is something inevitable in a socially dense interaction-rich service setup, there has not been any review this area of literature. However, considerable amount extant research highlighted the importance inter-customer encounters during encounter. Customer-to-customer value co-creation collective consumption gaining relevance field contemporary servi...

Decision makers in business industries have seen the change from the old economy to a new economy. The old economy is goods-centred, transaction-based in nature, focused on customer attraction, and product-based thinking whereas the new economy is service-centred, subscription-based in its nature, focused on customer retention, and customer-based thinking. The firm of today has to evaluate its ...

Many retailers have collected large amounts of customer data using, for example, loyalty programs. We provide an overview of the extant literature on customer relationship management (CRM), with a specific focus on retailing. We discuss how retailers can gather customer data and how they can analyze these data to gain useful customer insights. We provide an overview of the methods predicting cu...

Literature review revealed the importance of the adoption of marketing Relationship for loyalty and retaining profitable customer (Customer Relationship Management). LPQ satisfaction will reinforce the loyalty and customer brand attachment. Customer will communicate the operator to others. The focus of this study is to examine the relationship between the LPPQ and the WOM recommendations throug...

This exploratory study aims at identifying the influencing factors of customer satisfaction of Automated Teller Machines (ATMs). From the literature review and experts’ suggestions, a research model has been developed which consists of six factors namely cash availability, transaction speed, long queue, perceived quality, ease of use and ease/certainty of fee payment. A newly designed questionn...

With the popularity of online shopping it is increasingly becoming important for manufacturers and service providers to ask customers to review their product and associated service. Typically the number of customer reviews that a product receives grows rapidly and can be in hundreds or even thousands. This makes it difficult for a potential customer to decide whether to buy the product or not. ...

present study seeks to appear the main important effective indicators on stockholder satisfaction from broker firm services in tehran, isfahan and yazd stock exchange; in addition, the study results, provide useful insights and guidance for managers to measure and improve customer relations system toward improving customer satisfaction. our questionnaire was drawed from literature review but fo...

In the service industry, a positive company reputation will influence customers' decisions to choose that business for their insurance needs. This is systematically built by upholding importance of responsibility and engaging in open dialogue with clients foster sense client loyalty services. Customer significantly influenced customer relationship management. The most crucial thing management d...