Facing high competitive intensity and a rapid rise in tourism activity and export trade, many businesses have turned to their place of origin (PO) as a point of positive differentiation (Johansson 1988; Echtner and Ritchie 1993). This PO effect, often associated with a country, but increasingly a state or city (Thode and Maskulka 1998), has led to coordination of campaigns which promote positiv...

Leisure tourism, including destination choice, can be viewed as an investment in mental health maintenance. Destination marketing measures thus analyzed prospectuses, aiming to match tourist desires. A framework is particularly relevant for parks and nature tourism destinations, since the benefits of are strongly established. We test it one globally iconic destination, using a large-scale quali...

Destination Management Organizations play a leading role in managing the network of destinations and establishing maintaining cooperation between stakeholders. It has been proven that destination management organizations (DMOs) need to perform both managerial marketing functions. The criteria their productivity are organizational efficiency effectiveness. article solves problem measuring (effec...

background: the need for better healthcare has grown significantly in recent years. in addition, the rising healthcare costs in the u.s. and in many european countries have forced many patients to seek medical treatment abroad, which has created the demand for medical tourism. with little yet known as to the perception of a medical tourist's destination selection, this study aims to explore med...