We give sufficient conditions for a metric space to bilipschitz embed in L1. In particular, if X is a length space and there is a Lipschitz map u : X → R such that for every interval I ⊂ R, the connected components of u−1(I) have diameter ≤ const ·diam(I), then X admits a bilipschitz embedding in L1. As a corollary, the Laakso examples [Laa00] bilipschitz embed in L1, though they do not embed i...