This article deals with a new concept, the experiential label. This label conveys subjective information, provided by an expert (a critic), on the quality of consumption experience. The study aims at assessing the impact of this kind of label on the classical disk market: empirical results show first, a significant global impact on sales, second, a word-of-mouth effect and third, four specific ...

Dampak pendemi Covid-19 membuat pariwisata Bali anjlok dan terpuruk. Segala upaya dilakukan untuk menjaga eksistensi usaha bertahan hidup khusunya bagi hotal atau villa di Bali. Penelitian ini dilaksanakan dengan tujuan mengetahui faktor-faktor pengaruh loyalitas pelanggan terhadap akomodasi yaitu melalui experiential marketing relationship yang dimediasi oleh kepuasan pelanggan. Lokasi penelit...

This study examines and explains the relationship of variables that become income factors from application marketing concepts, namely experiential marketing, E-WOM, Brand Trus, which then form brand loyalty. The object this research is a hotel in Malang. data was obtained by distributing online questionnaires to 160 people. Furthermore, were analyzed using Partial Leasr Square (PLS) analysis to...