Almost all fast-moving consumer goods (FMCG) use plastic-based packaging because it is easy to shape, can be colored, and raw materials are cheap. Aqua bottle uses PET (Polyethylene Terephthalate) plastic, the problem occurs when disposable becomes waste, difficult decompose, complex recycling process resulting in environmental pollution even become one of factors climate crisis. presents Life ...

The behaviour of consumers mostly follows the guidelines derived from marketing theories and models. But under some unavoidable circumstances, show a complete deviation compared to their existing consumption pattern, purchase behaviour, decision-making so on. Under similar this study aims capture both urban rural Bottom Pyramid (BoP) consumers’ perceptions various mixes during COVID-19 pandemic...

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This research explores how marketing strategies have been changed to adapt the impactful challenges of pandemic and economic recession in Botswana's Consumer Goods (FMCG) business landscape. The adopted an interpretivism philosophical model, inductive approach, mono-method wherein qualitative data was collected through semi-structured interviews with open-ended questions. findings provided subs...

The increasing use of smartphones has allowed quick response (QR) codes to build a stronger connection between consumers and products, enabling bridge offline online products providing access product information, traceability, food safety. This study focuses on two primary aspects: familiarity with QR their usage by FMCG (fast-moving consumer goods) producers in Slovenia. Additionally, authors ...

This research examines the effects of information sharing, peer pressure, and entertainment on attitude towards a brand. In addition, this also emotional connection, connection purchase intention, brand intention. uses SEM (Structural Equation Modelling) method LISREL version 8.80 as tools for data analysis. The population is people in city Jakarta. number respondents amounts to 165 people. tak...

Background: Manufacturers of fast-moving consumer goods (FMCG) are facing new challenges that compel them to outperform their competitors economically, and consider environmental social impacts. Customer demands regarding sustainability channelled upstream these manufacturers through retailers. This resulted in being very conscious the production processes, as well packaging. To extent, FMCG en...