Existing data suggest that the self-enhancement and self-protection motivations (which elevate or protect the positive self -concept) exert a pivotal influence on self -evaluation and behavior. Moreover, these motivations are more potent than the self-assessment motivation (which works to increase the accuracy of the self-concept) or the self-verification motivation (which works to confirm the ...

This research analyzes motivations expressed by young, healthy, sedentary women before and after an exercise intervention. Young women (aged 18-30, n = 39) participated in focus groups or interviews during a 4-month exercise intervention. Afterward, 22 of these women and 20 controls completed physical activity diaries for 6 months and were interviewed. For the majority of women (n = 24), obliga...

This position paper speaks to the interrelationships between the three concepts of motivations, values, and emotion. Motivations prime actions, values serve to choose between motivations, emotions provide a common currency for values, and emotions implement motivations. While conceptually distinct, the three are so pragmatically intertwined as to differ primarily from our taking different point...

This study investigates consumers’ motivations for watching online video ads and the relationship between the motivations and access characteristics of viewers. Uses and gratifications and characteristics of consumers’ exposure to online video ads were reviewed for this study. First, findings of exploratory factor analysis revealed five different motivations for viewing online video ads – socia...

This study examines the reasons for officiating soccer among Norwegian elite and non-elite referees. Eighty-three elite referees and 44 non-elite referees completed a web-based questionnaire (SurveyXact) that solicited their three main reasons for officiating soccer. The data were obtained by bracketing, intuiting, and describing their different reasons. Three main categories of descriptions em...

An economic experiment involving 24 small, tightly knit communities allows us to distinguish between trusting or trust-like behaviour based on expectational and non-expectational motivations. A model linking trusting behaviour to expectations of trustworthiness explains over half of the variation across communities. However, the estimated parameters are different (while being similarly well def...

An empirical model of player motivations in MMORPGs provides the foundation to understanding and assessing how players differ from one another and how motivations of play relate to age, gender, usage patterns and in-game behaviors. In the current study, a factor analytic approach was used to create an empirical model of player motivations. The analysis revealed 10 motivation subcomponents that ...

OBJECTIVES The purpose of this paper is to identify: motivations and perceived barriers associated with food choices made by homebound older adults; whether motivations and perceived barriers vary according to social demographic characteristics; and whether motivations and perceived barriers are associated with dietary quality. DESIGN This was an observational study using standard interview m...

BACKGROUND Mexican-American fertility is poorly understood because data limitations prevent researchers from accurately estimating the fertility levels of members of this group and from determining how their fertility changes within and across generations. OBJECTIVE Using binational data and an innovative methodological addressing key methodological limitations, I (1) estimate the fertility of ...

Mammals, and humans in particular, are endowed with an exceptional capacity for cumulative learning. This capacity crucially depends on the presence of intrinsic motivations, i.e. motivations that are not directly related to an organism’s survival and reproduction but rather to its ability to learn. Recently, there have been a number of attempts to model and reproduce intrinsic motivations in a...