• Session 1: Objectives, outcomes, and trade-offs associated with alternative fertilizer promotion programmes. • Session 2: What determines the cost of fertilizer at the farm gate? Cost build-up analysis (Bumb, g p y (IFDC) • Session 3: Fertilizer profitability analysis (Rashid and Jayne, IFPRI/MSU) • Session 4: Experiences and lessons learned with alternative fertilizer promotion efforts (Mino...