This teaching case illustrates the complexities in online marketing, especially in health care online marketing. It presents the challenges patients face when seeking information for treatments, and how patients may be flooded with information of poor quality, even scams. We examines the role of the search engine giant Baidu. The case discusses Baidu’s revenue generation models, the keywords bi...

At present orthophotographs are essential sources of information in all areas. The generation of these products in urban areas can be difficult and specific rectification methods are neededin order to obtain advanced orthoimages that usually have been denominated as true orthophoto. In this paper, the principal results of a research project (DATOS –Development of an Advanced True Orthoimage Sys...

Office tasks related to processing of contracts in the insurance business are complex and highly dependent on legal and company-specific formal regulations. On the other hand, the increasing competition strongly influences efficiency as well as quality requirements and makes such activities very demanding and critical for the company success. This paper describes the main ideas behind the EULE ...

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As the capability to render complex, realistic scenes in real time increases, many applications of computer graphics are hitting the problem of manual model creation. In virtual reality, researchers have found that creating and updating static models is a difficult and time-consuming task [Brooks 1999]. New games require massive amounts of content. Creating such content is such an expensive pro...

This chapter presents a case study from a global company developing a new generation of programmable controllers to replace several existing products. The system needs to incorporate support for a large number of I/O systems, network types, and communication protocols. To leverage its global development resources and the competency of different development centers, the company decided to adopt ...

New developments in the mobile telecom industry, such as growing transmission bandwidth and sector-crossing business alliances, change the way in which mobile telco’s are innovating. Traditional innovation models, such as the single-company linear model (‘pipeline model’), do no longer describe how innovation occurs today. An interesting alternative is the boundary-crossing Cyclic Innovation Mo...

WALTHAM, MA, USA – February 4, 2014 X-Chem, Inc., a privately held biotechnology company focused on applying its powerful product engine to the generation of novel small molecule therapeutics, today announced that the company has created the first biotech-owned screening library of small molecules to ever surpass 100 billion compounds. Its size now far exceeds that of even the largest conventio...

Drawn from the lessons learned in an application for the subway company in Paris, we pointed out that operators used practices instead of the procedures developed by the company, practices appearing like contextualization of the procedures taking into account specificity of the task at hand and the current situation. This leads us to propose, first, a working definition of context at a theoreti...

Regarding the increased energy consumption of the processes at the operational units in the National Iranian Oil Company, the present study analyzed energy consumption at one of the gas refineries. In this refinery, which is the main supplier of Fajr Jam refinery for the national gas network, as well as an injection into the oil fields of the Iranian South oil company, the pressure of gas after...