In this paper, we propose a genre taxonomy as a knowledge repository of communicative structures or “typified actions” enacted by organizational members. The Genre taxonomy aims at helping people to make sense of diverse types of communicative actions, and has three features to achieve this objective. First, the genre taxonomy represents the elements of both genres and genre systems, sequences ...

Motivated by the need to explore the introductory sections of textbooks, the present study attempted to scrutinize three realizations of academic introductions, namely, Preface, Introduction, and Foreword in terms of their functions and potential generic structures in light of Swales’s (1990) views of genre. Moreover, the study aimed to investigate genre-mixing as an interdiscursivity element a...

So far, studies on general judgments of products mainly focused on usability. Only recently, product aesthetics is considered as well. In this context, both information on the visual aesthetics of products and product prototypes are important issues. Several scales exist which measure visual aesthetics of products. However, no scale on the aesthetics of product prototypes has been established y...

This paper was written as a result of concerns about how to improve the writing skills of Korean students. The main goal of the paper was to investigate the effectiveness of the genre-based approach to teaching writing in Korean educational context. To assess the genre approach, I examined, (a) the definition of the genre approach to teaching; (b) the differences between the process approach an...

The issue of “genre memory” in the noir film language is one most relevant problems modern study “black” cinema evolution. In spite fact that recent years, has significantly expanded its traditional artistic “cover”, features and ways transformation priority vectors research. context audiovisual transformations early 21st century, represented by at least two genre constructions (post-noir neo-n...

Taking a genre perspective on design, this article proposes eight design recommendations for online newspapers. These recommendations are based on features that mediate a specific purpose and use between publisher and audience, which we describe as genre rules in terms of purpose, form, and positioning. They are also based on genre change regarding design, and the heritage from print regarding ...

There has been a growing interest in genre as a powerful means of analysing and understanding texts in cross-disciplinary areas. Genres tend to be conceived as generic structures that constrain individuals and communicative events. In second language writing pedagogy, much attention has been given to raising ESL (English as a Second Language) students’ structural awareness of genres as the rout...