purpose-the research aims at evaluating the standardization/adaptation of international marketing strategy in iran multinational companies (mncs) based a model in which the impact of external environmental variables on the marketing mix internal variables (i.e. product, promotion, price and place) is considered, while in the previous researches no attempt was done to examine the interdependency...

Proprietary standardization seeks to increase a firm’s market share (pie sharing). Open standardization seeks to increase the size of the market (pie expansion). In order to determine which of these creates more value for a firm involved in standardization, this paper investigates the market value of standardization initiatives, using an event study based on 148 XML schema standardization initi...

Standardization of photography in plastic surgery is fundamental for pre-operative surgical planning, comparative post-operative assessment, and demonstration of surgical results.1 In rhinoplasty, slight changes in patient or camera position can lessen nasal hump, vary nose size, and alter skin tension.2 In order to prevent these common errors, photographic standardization with high-quality equ...

Characteristically shaped bifacial points are stone artefacts with which the Middle Stone Age Still Bay techno-complex in Southern Africa is identified. Traditional approaches such as chaîne opératoire and two-dimensional metrics in combination with attribute analyses have been used to analyse variability within Still Bay point assemblages. Here we develop a protocol to extract and analyse high...

Since 1984 the International Organization for Standardization (ISO) has been working on the development of a comprehensive standard for the electronic exchange of product data between computer-based product life-cycle systems. Initial concentration has been on design and manufacturing applications. This standard, ISO 10303 [1,2,3], is informally known as STEP (STandard for the Exchange of Produ...

To enhance the triangle quality of a reconstructed triangle mesh, a novel triangle mesh standardization method based on particle swarm optimization (PSO) is proposed. First, each vertex of the mesh and its first order vertices are fitted to a cubic curve surface by using least square method. Additionally, based on the condition that the local fitted surface is the searching region of PSO and th...

In the field of Oil & Gas, the ISO15926 proposes a standard for integration, sharing, exchange and delivery of data between computer systems based on the standardization of data formats and an ontology approach to represent common industry classes and relations. Due to the structure and the large number of terms defined at this standard, the complexity of creation information models is high. Th...