the later capitalism, along with increasing the productions, raising the level of general welfare, spreading possibilities and opportunities, and the more democratizing of society, brings together the most control and the most liberty has ever seen in the history. by the consumerism it provides fluid societies, with firm political systems. in this article by introducing consumerism as a system ...

If there is one agreement between theorists of modernity and those of post-modernity, it is about the centrality of consumption to modern capitalism and contemporary culture. To thinkers as different as Werner Sombart, Emile Durkheim and Thorstein Veblen at the turn of the twentieth century, consumption was a decisive force behind modern capitalism, its dynamism and social structure. More recen...

In recent years, there has been an increase in environmental awareness the United States, leading to steady growth environmentally conscious consumerism. Looking specifically at green home marketing, understanding consumer behavior of next generation homebuyers, Generation Z (GenZ), is important for and business reasons. This study surveyed 116 university students explore influence specific bar...