Society in the current period is facing various kinds of challenges and obstacles related to acceleration urbanization industrialization. As for problems at moment, namely health crisis pollution that can threaten present or future generations so action needed ensure optimal living conditions, it becoming increasingly important understand green marketing other forms support. Therefore, aim this...

Academics and practitioners are paying increasing attention to green marketing as lesser damage the environment future generations become a priority in current complex business environment. Despite expanding studies this field, there is still lack of psychometrically sound scales measure practices. To fill gap, research aimed develop evaluate multifaceted scale. First, we draw on theoretical ev...

Green tariffs” or “green pricing” have received considerable attention in the last few years in electricity marketing. The ongoing deregulation of electricity markets in most industrialized countries is likely to increase the importance of these marketing strategies even further. Very probably, this will lead to the emergence of new “green power products” and specialized enterprises offering th...