Indonesia is the second largest plastic contributor country.This study aims to analyze effect of attitudes, environmental impact knowledge, brand familiarity, awareness, involvement in social media and quality information on purchase intention with green buying behavior as a moderating variable. The number observations was 406. analysis technique used test hypothesis multiple regression SPSS 25...

Remarkably, the percentage of environmentally friendly practices used in marketing is growing. The understanding how to use primary cause for this high grade. vast majority customers have a good green technology and beneficial influence that they on environment. According findings recent research, customers' awareness environmental concerns may be increased via eco-friendly strategies. Consumer...

Kepedulian manusia terhadap kesehatan telah semakin meningkat dan menuntut pelaku bisnis memberikan solusi permasalahan melalui pemasaran produk hijau. Jenis kelamin pekerjaan merupakan salah faktor demografi yang diduga berpengaruh pembelian Penelitian ini bertujuan untuk menguji model menyajikan pengaruh gaya hidup, organik, media sosial minat beli organic pada wanita karir. Metode penelitian...

The Covid-19 Pandemy has increased consumer’s awareness of the health issues and what they eat on a daily basis. Within fast-moving consumer goods (FMCG) category, ecolabel is used to differentiate environmental friendly food conventional food. However, not all healthy products are having ecolabel. This might happened because consumers do know about product, price does fit with their budget, pr...

The worldwide increased consumption of goods and services squeezes natural resources, thus causing severe damage to the environment. In backdrop growing affirmative reaction people, inclination buy green products is on rise. Therefore, we explore extant literature identify factors established for their role in determining purchase having a less damaging impact A systematic review was conducted ...

The global COVID-19 pandemic has restricted the movement of people across world and necessitated consumers to approach their food purchase decisions with a resilient mindset. This study uses qualitative explore primary influences on consumption sustainable products in Pakistan from purchase-intention phase purchase-completion phase. also examines factors that prevent translating purchase-intent...