Consumers sometimes act like creatures of habit, automatically repeating past behavior with little regard to current goals and valued outcomes. To explain this phenomenon, we show that habits are a specific form of automaticity in which responses are directly cued by the contexts (e.g., locations, preceding actions) that consistently covaried with past performance. Habits are prepotent response...

The aim of this study was to investigate the dietary habits of the adult Croatian population according to geographical regions and gender. Date was obtained from the Croatian Adult Health Survey questionnaire, carried out in six regions of Republic of Croatia (Eastern, Northern, Central, City of Zagreb, Mountainous and Coastal), with a total of 9,070 responses. Results have shown that the highe...

INTRODUCTION Habits are usually associated with both a positive and a negative consequence. The positive consequence is that habits liberate attentional resources and mechanisms (James, 1984, p. 129), thus enabling organisms to perform simultaneous or more complex actions. The negative consequence is that habits become rigid behaviors which persist despite producing harmful outcomes, as in addi...

one of the teachers involved in the Swinton experiment, recalls his reactions to the scheme. As one of the team of teachers in the implementation of this scheme my initial reaction was one of trepidation and dismay. With the single-minded view of the specialist, I felt that the pupils' acquisition of essential techniques and factual knowledge in my subject was to be sacrificed in the pursuit of...