Mu-opioid systems in the medial shell of the nucleus accumbens contribute to hedonic impact ("liking") for sweetness, food, and drug rewards. But does the entire medial shell generate reward hedonic impact? Or is there a specific localized site for opioid enhancement of hedonic "liking" in the medial shell? And how does enhanced taste hedonic impact relate to opioid-stimulated increases in food...

This study examines the rent prices of the student housing apartment market surrounding the University of Oregon. The first key component of this study includes a Hedonic price model that helps evaluate what apartment complex amenities and characteristics are most important and influential in determining rental rates in the local community. Secondly, using the information from our Hedonic price...

Nowadays, many consumers remark that they frequently feel happier when shopping than did previously. Many customers have reported feeling happy shopping, which is motivated by their desire to improve emotions. However, there currently very little research in the area of psychology pertaining purchasing general and online particular websites such as shopee.vn. Instead examining specific mental s...

Individuals are increasingly using hedonic systems for utilitarian purposes. While IS research has thoroughly investigated the ability to derive hedonic pleasure from utilitarian systems, the need has arisen to research utilitarian gains from hedonic systems. This study describes the shift from hedonic to utilitarian as a spiritual adaptation, derived from Desanctis and Poole’s (1994) Adaptive ...

The tight competition of e-wallets in Indonesia requires DANA to continue innovate order maintain the loyalty its customers. One these innovations is by providing value customers through application gamification application. On other hand, although there great hope that can increase loyalty, researchers from Gartner stated tends fail due poor implementation. In DANA's own program, many complain...

The National Gallery hosts several local and foreign travelers for art exhibitions events. It is intriguing to look at the lifestyle characteristics, gallery collections, hedonic factors that affect tourists' decisions visit Gallery. purpose of this study was determine impact Lifestyle, Art Collection, Hedonic Living on Visit Intention, Decision, Revisit Intention in Purposive sampling used col...

OBJECTIVE High frequency (HF) heart rate variability (HRV) has long been accepted as an index of cardiac vagal control. Recent studies report relationships between HF-HRV and indices of positive and negative affect, personality traits and well-being but these studies generally are based on small and selective samples. METHOD These relationships were examined using data from 967 participants i...

A specialized cubic-millimeter hotspot in the rostrodorsal quadrant of medial shell in nucleus accumbens (NAc) of rats may mediate opioid enhancement of gustatory hedonic impact or "liking". Here, we selectively stimulated the three major subtypes of opioid receptors via agonist microinjections [mu (DAMGO), delta (DPDPE), or kappa (U50488H)] and constructed anatomical maps for functional locali...