This paper reports on an empirical analysis regarding motives of participants of the SAPiens ideas competition. The results reveal that motives of participants can be reduced to four factors: Hedonism, self-marketing, compensation and identification. Furthermore, the results indicate that compensation motive was rated most relevant by particpants. Understanding participants’ motives it will be ...

Though the rise of social media has provided countless advantages and possibilities, both within without domain sports, recent years have also seen some more detrimental aspects these technologies come to light. In particular, widespread culture surrounding fitness – ‘fitspiration’ warrants attention for way it encourages self-sexualization -objectification, thereby epitomizing a wider issue wi...