The consumer satisfaction literature has not, for the most part, integrated individual values into the product evaluation process. Yet a comprehensive understanding of consumer satisfaction can best be attained by including both consumer and product factors. To demonstrate the usefulness of including individual values, this research focuses on one consumer value, namely, materialism. The author...

Academic interest in the popularity and success of online auctions has been increasing. Although much research has been carried out in an attempt to understand online auctions, little effort has been made to integrate the findings of previous research and evaluate the status of the research in this area. The objective of this study is to explore the intellectual development of consumer behaviou...

The Internet has brought about significant changes in the availability of market information in many industries. E-commerce technologies provide sellers with opportunities to design electronic mercantile mechanisms that reveal, conceal, bias, and distort market information, depending upon their goals and market position (e.g., suppliers versus intermediaries). In particular, in information-inte...

the overall purpose of this paper is to evaluate the effectiveness of personality attributes as predictors of consumer behavior in contrast to traditional demographic variables in the digital environment. new variables were needed to replace the traditional ones. this research evaluated three groups of consumer behaviors and examined personality and demographic variables. the primary data colle...