Vol. XLVIII (February 2011), 72 –86 *Baohong Sun is Carnegie Bosch Professor of Marketing, Tepper School of Business, Carnegie Mellon University (e-mail: [email protected]). Shibo Li is Assistant Professor of Marketing, Kelley School of Business, Indiana University (e-mail: [email protected]). The authors thank participants at marketing seminars at New York University, the Wharton School at t...

Multi-modality is a domain which is study since several years in HCI area. In this paper, we approach this domain under a new point of view, those of the e-Marketing, and so in an industrial framework. Thus, we investigate real issues of E-Marketing with well-known technical in HCI. The multi-modal notion can be compared to the multichannel one used in e-Marketing. That’s why a part of our work...

tire industry in is ecountring  an internal  competitive  market, so they need to incease their efforts in international markets. it seems that these  efforts should  be directed  by the knowledge of global marketing theories. in this research the application level of marketing theories in tire industry is measured,and by offering a model  with three categories of marketing elements. the optimu...

This note raises some issues on the C-OAR-SE procedure for scale development in marketing recently proposed by Rossiter [Rossiter, J.R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19, 305–335.]. Specifically, it identifies some potentially problematic areas under the various steps of C-OAR-SE and also questions the procedure...

This special issue of the Journal of Business Research deals with a wide range of marketing research subjects. The papers pertain to the marketing–sales relationship, sport participants' satisfaction, importance–performance analysis, country of origin, internet banking, tourism and travel, and management leadership style. The ten papers in this special issue were selected from the papers presen...

Nowadays, international companies have been using different strategies in order to obtain more attractive products and get a higher impact on the market. But when referring to software products, it is necessary to keep in mind that such strategies are affected by specific quality criteria as usability. Usability and marketing can be combined to offer more attractive products. In fact, specific ...

This study examines the determinants of International Joint Venture marketing performance in Thailand. The data for the study were collected from a self-administered mail survey of 1,047 Thai-Foreign IJVs in Thailand, yielding 203 useable responses from firms that were primarily engaged in agricultural, metal-working, electrical and chemical industries. From the application of the exploratory f...

Market segmentation is one of the most fundamental strategic marketing concepts. The better the segment which is chosen for targeting by a particular organisation, the more successful the organisation is assumed to be in the marketplace. Also higher education institutions have to improve their marketing tools for attracting foreign students, particularly when demanding tuition fees. This contri...

As it is well known, the theory of cooperative games finds applications in many fields. The goal of this paper is to highlight some applications of cooperative games, resulting from the cooperation between the Universities of Bergamo and Krakow, and some related open problems. The paper is organized in three main sections. The first deals with the description of some specific fields where the t...