The objective of this paper is to use the Wheel of Consumer Analysis to identify, cultural differences between American and Chinese people in North America regarding their car buying behavior. The study is based on the consumer behavior model proposed by J. Paul Peter and Jerry C. Olson (1994), which helps to explain the reasons for buyer behavior differences between American and Chinese people...

This paper develops and estimates a dynamic model of consumer demand for deposits, in which banks provide di¤erentiated products, and product characteristics evolve over time. Consumers choose their banks based on the utility received from using their services, and incur a …xed cost when they switch banks. Consequently, consumer choices include which bank to use and when to switch. Utilizing th...

This paper adopted the method of user interest concept tree based on domain ontology, and proposed a multi-agent based consumer behavior forecasting model in e-commerce to overcome the limitations of traditional consumer behavior forecasting method. The model consists of multiple agents. They are consumer behavior forecast agent, user interest model management agent, monitoring agent and source...

music consumption is a new topic in the academic literature, but the consumption of music itself has been part of human culture for centuries and all human more or less listen to it in order to fill their leisure time. marketers always find it challenging to identify the best way for selling music which at the same time can be accepted by different consumers, too. so, we tried to investigate th...

Businesses (retailers) often wish to offer personalized advertisements (coupons) to individuals (consumers), but run the risk of strong reactions from consumers who want a customized shopping experience but feel their privacy has been violated. Existing models for privacy such as differential privacy or information theory try to quantify privacy risk but do not capture the subjective experience...

<p dir="ltr"><span>This study aims to analyze the factors that influence behavior of Muslim consumers in West Java purchasing decisions halal cosmetic products, which include attitude, subjective norms, perceived behavioral control, religiosity, knowledge, and labeling. This used descriptive verification methods with a quantitative approach. The sample this were 412 women an age ran...