The primary objective of this study was to estimate the willingness to pay (WTP) for a new intervention at the workplace: wholesome canteen takeaways (CTA), i.e. a low fat meal with a large amount of vegetables prepared at the workplace canteen that only requires re-heating. The contingent valuation method was used to elicit the WTP. Two surveys were carried out in Denmark; one large-scale Inte...

We estimate the maximum amount that Danish households are willing to pay for three different types of insurance: auto, home and house insurance. We use a unique combination of claims data from the largest private insurance company in Denmark, measures of individual risk attitudes and discount rates from a field experiment with a representative sample of the adult Danish population, and informat...

Information about willingness to pay (WTP) essentially aims protect consumers from the abuse of monopoly power owned by companies in supply quality products and prices. The consumer's WTP a product can be an appropriate basis determining pricing policy for because he reveal true value or price based on consumer perception. proxy with still meet assumption traditional demand model (Marshallian m...

public authorities should assess what recreational services can be offered citizens visitingaprotected natural area. therefore, the characterisation of visitors as well as the economic valuation of apark’srecreational use would allow the proposal of management strategies to satisfy visitors. for this purpose,410 surveys were taken of visitors to the calaresdelmundoandsimanatural park (spain). t...

hara biosphere reserve in southern hormozgan province with 85686 hectares areas is located between bandar khamir and queshm island. this area can be considered as the most spectacular regions of iran for a unique coastal seascape. mangrove forests and amazing biodiversity make this region as the most significant ecotourism areas throughout the country. this research attempts to determine recrea...